How are good dogs are like good brands? No comments yet
On the last day of 2008, I thought I would offer up a light-hearted post that’s a little different. As you know, every dog lover out there is talking about the new movie, Marley & Me. I read the book, but with a new puppy of our own at home (and an older yellow Lab like Marley), I haven’t made it out to see the new movie just yet.
While Marley was called the “world’s worst dog,” we all know most dogs are good at heart. Call me crazy, but I thought it would be fun to see how our furry friends compare to good brands. So, this is for all the dog-loving brand and marketing professionals out there!
How are good brands like good dogs?
- Authentic/honest—Dogs don’t try to be something they are not. They can’t help but let their true personality shine through. Your brand should do the same.
- Obey—Good dogs listen to their owners. Good brands listen to their customers.
- Loyal—Dogs are loyal to their owners. Customers are loyal to their favorite brands.
- Evoke emotion—Dogs make us laugh, cry, and bring us happiness and comfort. Great brands do this too. The best brands in the world have a strong emotional connection with their customers—an unbreakable bond, if you will.
Keep these simple branding guidelines in mind, and customers may develop an unconditional love for your brand!
