A passion for education branding & marketing will bring you great happiness No comments yet

Recently, I cracked open a fortune cookie and it read (true story): “Doing what you like is freedom. Liking what you do is happiness.” Well said. And, that’s why I work in education marketing. I like it.

My business is focused on providing branding, strategic marketing, creative advertising and Web services to the education sector. Whether it’s higher education such as colleges or universities, online degree programs at for-profit schools, or a product that serves the education industry, this is where my passion lies.

So, why are we passionate about working in education marketing?

For me, it’s about “selling” something much more meaningful than a “widget.” It’s about selling brighter futures, improving lives and making an impact beyond the “point-of-sale.” Call me an optimist, but I think the work we do as education marketers and communicators motivates people to make positive decisions in their lives. And, in some small way, may even improve the world. Just maybe.

Welcome to ExtraCredit, a blog dedicated to branding and marketing insight for education.  Stay tuned!