Remington College Online-Connecting Life with Opportunity

In preparation for the launch of Remington College’s online campus, we were delighted to help with the  strategic brand and message development for the Website.

We helped establish the core benefit messages, and developed the brand story for Remington’s new online campus. Additionally, I wrote content for the new Website, which launched in late summer (http://www.remingtoncollegeonline.edu). The key messages focus on the convenience and flexibility of the new online degree and diploma programs, as well as the high level of personalized service and support provided to online students. We also developed a digital brochure for the online programs.

The majority of Remington College’s students are working adults who may be supporting a family. The new online programs cater to this audience by offering a flexible learning format and course structure for a more manageable learning experience. Students have the opportunity to achieve a more balanced life with a flexible online learning system designed to fit their busy schedule with work and family.

In support of the College’s online marketing initiatives, we have also provided the strategic messaging for audience-specific online campaigns. With the goal of increasing leads for specific degree and diploma programs, individual campaigns were created to capture online leads from targeted audience groups.