Newsworthy
Teague Marketing Launches New Brand for Acorn Teaching Solutions
ORLANDO, FL — Just in time for the new year, Teague Marketing has launched a new brand and Website for Acorn Teaching Solutions, an education company dedicated to helping reluctant readers and children with learning disabilities grow into successful adults with bright futures.
In addition to offering educational consulting services, Acorn Teaching Solutions has developed Snapters—a Web-based reading comprehension program targeted at 3rd-8th grade students with reading disabilities.
“We selected Teague Marketing to develop our brand and Website because of the team’s experience in education marketing and branding,” said Kate Byrne, President, Acorn Teaching Solutions. “We are very pleased with how they were able to capture the essential key messages of our company and Snapters, and translate them into a highly effective brand.”
Teague Marketing developed the overall brand including the logos and taglines for Acorn Teaching Solutions and Snapters, the identity package, and the strategic brand theme/messaging. In addition to designing the Website which launched last week, Teague is currently assisting with the design of the Snapters product interface for the first book in the series.
Teague Marketing to Rebrand the Laser Industry’s Premier International Conference
ORLANDO, FL — Laser Institute of America (LIA), the international society for Laser Applications and Safety, has selected Teague Marketing to rebrand the organization’s largest worldwide conference. The International Congress on Applications of Lasers & Electro-Optics (ICALEO) brings together the leaders and experts in the field of laser materials processing from around the globe, providing the world’s premier platform for sharing new ideas and discovering breakthrough solutions.
Teague Marketing has developed an event theme for ICALEO 2009, enhanced the overall messaging and created a dynamic new design that better reflects the innovation and ingenuity that is represented at ICALEO. As part of the branding process, one of the primary goals was to identify and highlight the key benefit messages for the event, such as the unique forum to mingle and brainstorm with influential experts in the laser industry from over 30 countries—all in one place.
With a specialization in education branding, Teague Marketing will be developing the entire marketing campaign in the coming weeks including the conference ads, brochures, direct mail, emails and event publications. ICALEO will be held November 2-5, 2009 in Orlando, Florida.
Teague Marketing partnered with MBA Navigator to develop the strategic marketing launch of its all-new Gold Admissions Program.
Based in Boston, MBA Navigator created the new Gold Admissions Program to help MBA candidates navigate their way successfully through the application process and significantly increase their chances of getting accepted to the top business school of choice. This unique product was developed by MBA Navigator CEO Debra Woog McGinty, a veteran admissions coach with more than 10 years of helping MBA candidates get into the top business schools.
Starting with the development and deployment of an online marketing survey, Teague Marketing worked closely with MBA Navigator to assess pricing, purchase intent, and product feature options. Once the product was finalized, with the results from the survey as a guideline, Teague Marketing created the marketing message and positioning for the new product.