50 Best Branding Ideas (for Colleges and Universities) 1 comment

The December 2008 issue of University Business has published an article titled, 50 Best Branding Ideas—How colleges and universities are successfully creating and communicating their brands. As this excellent article points out, with tuition increases, the growth of online education, and the mobility of students, it is more important than ever to differentiate your college or university with a brand strategy. It’s called institutional branding and it’s becoming more widespread.

After reading the article, here are my top 5 favorite ideas from the 50 listed (these are all explained within the article):

#1. Ground your brand in truth.

#14. Adjust the brand message to the audience.

#22. Jumpstart your brand campaign internally.

#25. Show your sense of green.

#35. Show you deliver on a promise.

And, I will add IDEA #51 that was not specifically listed, and I think has great value here. Do not underestimate the power of a great story. Develop your brand story and stick with it! Need help crafting your brand story? E-mail me at heather@teaguemarketing.com

PS. Special thanks to the University Business writers for developing such a wonderful article and putting the spotlight on the importance of branding for colleges and universities!