This was one of our favorite projects! We created a brand and Website for Acorn Teaching Solutions, an education company dedicated to helping reluctant readers and children with learning disabilities grow into successful adults with bright futures. Snapters is a reading software program unlike any other. Designed by educators for reluctant readers, Snapters combines visual and audio prompts to guide students through each chapter of a book.
Teague Marketing developed the overall brand including the logos and taglines for Acorn Teaching Solutions and Snapters, the identity package, the Website and the strategic brand theme/messaging. The company just launched its newest edition of Snapters: Bridge to Terabithia by Katherine Paterson. Congratulations!
We have created our own student lifecycle—representing the categories of students, where they fall in the “learning phase” of their life, and how to craft a message that resonates at that critical point.
Lesson #1—Know where your target audience is in the student lifecycle.
As you know, the key messages for the career changer and the working adult learner are far different than the high school senior, or even the transfer student. We can examine barriers to enrollment and highlight the relevant key motivators, which may include career advancement, self-fulfillment, increased pay and better overall quality of life as a result of higher learning.
Lesson #2—Message is critical.
We rely on many years of education marketing and campaign development experience to craft and communicate the relevant key messages to your specific target audience. Messaging and copywriting is one of our greatest strengths, based on a strong strategy and supported with compelling design. Equally important, we can help identify the differential advantage of your college or university and/or specific degree program.
Lesson #3 — Placement is paramount.
A great message is wasted if it doesn’t reach your prospective students where they live, work and play. Again, depending on where they are in the student lifecycle, we can help you select the most effective marketing channels.
