What we do: Branding + positioning

We believe branding your institution can increase awareness and drive enrollment.

Whether you are launching a new degree program, or launching a university-wide rebranding initiative, Teague Marketing has extensive experience in establishing and implementing education branding campaigns.

We can become involved in the very early planning phases to guide you through a brand assessment process and create the new brand blueprint for your institution. Or, we can jump in at the implementation phase to create a successful campaign to effectively communicate your new brand story.

We help you answer questions such as:

How is your institution perceived by students, parents, alumni & contributors?

What does your brand stand for?

What is your brand story? What are the key message points?

What are your brand principles (top 5 ideals to live by)?

How are you different?

Where do your target audiences fall in the Student Lifecycle and how can you reach them more effectively with a compelling message? And what is that message?

From developing a branding campaign to launching a new degree program, to conducting a complete branding overhaul, let Teague Marketing craft and communicate your unique story more effectively.